Lillie's Q vs Sweet Baby Ray's · Bay Area shelf head-to-head
Lillie's Q and Sweet Baby Ray's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sweet Baby Ray's carries more Brand PowerLillie's Q sits further up the premium end
Lillie's Q
Sweet Baby Ray's
25
brand power
34
10
products
12
3
categories
2
3
subcategories
3
11
grocers
11
51.6¢
price per oz
24.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lillie's Q▭ Sweet Baby Ray's
Distribution · 30% of score46·46
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lillie's Q
only Sweet Baby Ray's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lillie's Q · 5
only Sweet Baby Ray's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lillie's Q · Sweet Baby Ray's
