Lily's vs Long Grove Confectionery Co · Bay Area shelf head-to-head
Lily's and Long Grove Confectionery Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Lily's
Long Grove Confectionery Co
48
brand power
0
28
products
3
5
categories
2
6
subcategories
2
14
grocers
1
$8.52
avg price
$11.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Long Grove Confectionery Co
Distribution · 30% of score58·4
L
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Long Grove Confectionery Co
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Long Grove Confectionery Co