Lily's vs Noi Sirius · Bay Area shelf head-to-head
Lily's and Noi Sirius, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Lily's
Noi Sirius
48
brand power
7
28
products
3
5
categories
1
6
subcategories
1
14
grocers
2
$8.52
avg price
$7.84
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Noi Sirius
Distribution · 30% of score58·8
N
carried in 14 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Noi Sirius
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Noi Sirius