Lily's vs Omnom · Bay Area shelf head-to-head
Lily's and Omnom, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lily's carries more Brand PowerLily's is in more Bay Area grocersLily's fields the deeper lineup
Lily's
Omnom
48
brand power
12
28
products
6
5
categories
1
6
subcategories
2
14
grocers
5
$2.31
price per oz
$2.38
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lily's▭ Omnom
Distribution · 30% of score58·21
O
carried in 14 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score90·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lily's
only Omnom
no top category Lily's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lily's · Omnom