Lindsay vs Iliada · Bay Area shelf head-to-head
Lindsay and Iliada, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindsay carries more Brand PowerLindsay is in more Bay Area grocersLindsay fields the deeper lineup
Lindsay
Iliada
44
brand power
34
27
products
13
1
categories
3
10
grocers
9
82.2¢
price per oz
54.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindsay▭ Iliada
Distribution · 30% of score42·38
carried in 10 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindsay
no top category Iliada doesn’t also play in.
only Iliada
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lindsay · 5
only Iliada · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindsay · Iliada
