Lindsay vs Jeff's Garden · Bay Area shelf head-to-head
Lindsay and Jeff's Garden, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jeff's Garden carries more Brand PowerJeff's Garden is in more Bay Area grocersLindsay fields the deeper lineupJeff's Garden sits further up the premium end
Lindsay
Jeff's Garden
44
brand power
51
27
products
24
1
categories
4
10
grocers
16
82.2¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindsay▭ Jeff's Garden
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindsay
no top category Jeff's Garden doesn’t also play in.
only Jeff's Garden
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindsay · 2
only Jeff's Garden · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindsay · Jeff's Garden
