Lindt Lindor vs Scharffen Berger · Bay Area shelf head-to-head
Lindt Lindor and Scharffen Berger, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lindt Lindor is in more Bay Area grocersLindt Lindor fields the deeper lineupScharffen Berger sits further up the premium end
Lindt Lindor
Scharffen Berger
48
brand power
47
54
products
21
1
categories
3
1
subcategories
5
15
grocers
11
$2.03
price per oz
$1.85
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Scharffen Berger
Distribution · 30% of score63·46
S
carried in 15 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Scharffen Berger doesn’t also play in.
only Scharffen Berger
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindt Lindor · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Scharffen Berger
