Lindt Lindor vs Tony's Chocolonely · Bay Area shelf head-to-head
Lindt Lindor and Tony's Chocolonely, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tony's Chocolonely carries more Brand PowerTony's Chocolonely is in more Bay Area grocersLindt Lindor fields the deeper lineupLindt Lindor sits further up the premium end
Lindt Lindor
Tony's Chocolonely
48
brand power
54
54
products
28
1
categories
3
15
grocers
20
$2.08
price per fl oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lindt Lindor▭ Tony's Chocolonely
Distribution · 30% of score63·83
carried in 15 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lindt Lindor
no top category Tony's Chocolonely doesn’t also play in.
only Tony's Chocolonely
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lindt Lindor · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lindt Lindor · Tony's Chocolonely
