Lipton vs Sierra Soups · Bay Area shelf head-to-head
Lipton and Sierra Soups, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lipton carries more Brand PowerLipton is in more Bay Area grocersLipton fields the deeper lineup
Lipton
Sierra Soups
57
brand power
15
37
products
3
5
categories
2
11
subcategories
2
14
grocers
1
$5.31
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lipton▭ Sierra Soups
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score95
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lipton
only Sierra Soups
no top category Lipton doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lipton · Sierra Soups