Little Bee Baking vs Sugar Plum Vegan · Bay Area shelf head-to-head
Little Bee Baking and Sugar Plum Vegan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sugar Plum Vegan carries more Brand PowerSugar Plum Vegan fields the deeper lineup
Little Bee Baking
Sugar Plum Vegan
27
brand power
38
7
products
26
3
categories
7
4
subcategories
12
2
grocers
2
$13.95
price per item
$7.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Bee Baking▭ Sugar Plum Vegan
Distribution · 30% of score8·8
L
S
carried in 2 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score44·89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies1 vs 9 SKUs
L
<1% of shelf
only Little Bee Baking
only Sugar Plum Vegan
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Little Bee Baking · 2
only Sugar Plum Vegan · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Bee Baking · Sugar Plum Vegan
