Little Debbie vs Meiji · Bay Area shelf head-to-head
Little Debbie and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Meiji carries more Brand PowerMeiji is in more Bay Area grocersMeiji fields the deeper lineup
Little Debbie
Meiji
28
brand power
35
8
products
13
4
categories
2
4
subcategories
3
2
grocers
9
$3.94
avg price
$4.87
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Debbie▭ Meiji
Distribution · 30% of score8·38
L
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Debbie
only Meiji
no top category Little Debbie doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Debbie · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Debbie · Meiji
