Little Debbie vs Tastykake · Bay Area shelf head-to-head
Little Debbie and Tastykake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tastykake carries more Brand PowerLittle Debbie is in more Bay Area grocersTastykake fields the deeper lineup
Little Debbie
Tastykake
28
brand power
37
8
products
14
4
categories
5
2
grocers
1
$3.94
avg price
$3.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Debbie▭ Tastykake
Distribution · 30% of score8·4
L
T
carried in 2 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score49·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Debbie
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Debbie · 1
only Tastykake · 0
no exclusive doors — everywhere Tastykake is, Little Debbie is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Debbie · Tastykake
