Little Saints vs Hiyo · Bay Area shelf head-to-head
Little Saints and Hiyo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hiyo is in more Bay Area grocersLittle Saints fields the deeper lineupLittle Saints sits further up the premium end
Little Saints
Hiyo
30
brand power
34
24
products
18
1
categories
2
2
grocers
4
$10.62
avg price
$9.27
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Saints▭ Hiyo
Distribution · 30% of score8·17
carried in 2 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Saints
no top category Hiyo doesn’t also play in.
only Hiyo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Saints · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Saints · Hiyo
