Little Zing vs Beaver · Bay Area shelf head-to-head
Little Zing and Beaver, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beaver carries more Brand PowerBeaver is in more Bay Area grocersBeaver fields the deeper lineup
Little Zing
Beaver
20
brand power
39
6
products
16
2
categories
3
2
subcategories
8
2
grocers
12
$11.59
avg price
$6.09
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Little Zing▭ Beaver
Distribution · 30% of score8·50
L
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Little Zing
only Beaver
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Little Zing · 0
no exclusive doors — everywhere Little Zing is, Beaver is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Little Zing · Beaver