Live vs Alive Mood + Mind · Bay Area shelf head-to-head
Live and Alive Mood + Mind, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Alive Mood + Mind carries more Brand PowerAlive Mood + Mind is in more Bay Area grocers
Live
Alive Mood + Mind
11
brand power
29
4
products
5
2
categories
3
4
subcategories
4
3
grocers
11
$3.11
avg price
$4.53
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live▭ Alive Mood + Mind
Distribution · 30% of score13·46
L
A
carried in 3 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live
only Alive Mood + Mind
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live · Alive Mood + Mind