Live vs Virgil's · Bay Area shelf head-to-head
Live and Virgil's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Virgil's carries more Brand PowerVirgil's is in more Bay Area grocersVirgil's fields the deeper lineup
Live
Virgil's
11
brand power
35
4
products
21
2
categories
1
4
subcategories
4
3
grocers
12
$3.11
avg price
$7.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Live▭ Virgil's
Distribution · 30% of score13·50
L
carried in 3 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Live
only Virgil's
no top category Live doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Live · Virgil's