Living Intentions vs Tochi · Bay Area shelf head-to-head
Living Intentions and Tochi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Living Intentions carries more Brand PowerLiving Intentions is in more Bay Area grocersLiving Intentions fields the deeper lineupTochi sits further up the premium end
Living Intentions
Tochi
30
brand power
11
12
products
3
6
categories
1
6
grocers
3
$10.33
avg price
$6.96
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Living Intentions▭ Tochi
Distribution · 30% of score25·13
T
carried in 6 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score63
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Living Intentions
only Tochi
no top category Living Intentions doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Living Intentions · 5
only Tochi · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Living Intentions · Tochi