Loacker vs Lotte · Bay Area shelf head-to-head
Loacker and Lotte, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineupLotte sits further up the premium end
Loacker
Lotte
52
brand power
23
35
products
7
3
categories
3
4
subcategories
3
16
grocers
3
$7.57
avg price
$5.24
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Lotte
Distribution · 30% of score67·13
L
carried in 16 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loacker
only Lotte
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Lotte
