Loacker vs Marini · Bay Area shelf head-to-head
Loacker and Marini, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Loacker
Marini
52
brand power
0
35
products
3
3
categories
1
4
subcategories
2
16
grocers
2
$7.57
avg price
$4.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Marini
Distribution · 30% of score67·8
M
carried in 16 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score95·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Loacker
only Marini
no top category Loacker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Marini