Loacker vs Meiji · Bay Area shelf head-to-head
Loacker and Meiji, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Loacker carries more Brand PowerLoacker is in more Bay Area grocersLoacker fields the deeper lineup
Loacker
Meiji
52
brand power
35
35
products
13
3
categories
2
4
subcategories
3
16
grocers
9
$1.11
price per oz
$1.04
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Loacker▭ Meiji
Distribution · 30% of score67·38
carried in 16 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Cookies32 vs 11 SKUs
2% of shelf
only Loacker
only Meiji
no top category Loacker doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Loacker · Meiji
