Local Culture vs Sinto Gourmet · Bay Area shelf head-to-head
Local Culture and Sinto Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sinto Gourmet carries more Brand PowerSinto Gourmet is in more Bay Area grocersSinto Gourmet fields the deeper lineupLocal Culture sits further up the premium end
Local Culture
Sinto Gourmet
32
brand power
39
9
products
14
3
categories
3
4
subcategories
4
7
grocers
12
67.4¢
price per oz
52.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Culture▭ Sinto Gourmet
Distribution · 30% of score29·50
carried in 7 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments1 vs 4 SKUs
only Local Culture
only Sinto Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Local Culture · 2
only Sinto Gourmet · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Culture · Sinto Gourmet
