Local Culture vs Steinfeld's · Bay Area shelf head-to-head
Local Culture and Steinfeld's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Culture carries more Brand PowerLocal Culture fields the deeper lineupLocal Culture sits further up the premium end
Local Culture
Steinfeld's
32
brand power
15
9
products
2
3
categories
1
4
subcategories
1
7
grocers
7
67.4¢
price per oz
23.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Culture▭ Steinfeld's
Distribution · 30% of score29·29
S
carried in 7 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Culture
only Steinfeld's
no top category Local Culture doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Local Culture · 5
only Steinfeld's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Culture · Steinfeld's