Local Hive vs Bay Area Bee Company · Bay Area shelf head-to-head
Local Hive and Bay Area Bee Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive is in more Bay Area grocersBay Area Bee Company fields the deeper lineupBay Area Bee Company sits further up the premium end
Local Hive
Bay Area Bee Company
37
brand power
37
13
products
16
2
categories
1
14
grocers
9
79.7¢
price per oz
$1.22
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Bay Area Bee Company
Distribution · 30% of score58·38
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
only Bay Area Bee Company
no top category Local Hive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Local Hive · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Bay Area Bee Company
