Local Hive vs Marshall's Farm · Bay Area shelf head-to-head
Local Hive and Marshall's Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive is in more Bay Area grocersMarshall's Farm fields the deeper lineupMarshall's Farm sits further up the premium end
Local Hive
Marshall's Farm
37
brand power
33
13
products
21
2
categories
1
14
grocers
7
79.7¢
price per oz
$1.32
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Marshall's Farm
Distribution · 30% of score58·29
carried in 14 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
only Marshall's Farm
no top category Local Hive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Marshall's Farm
