Local Hive vs Nature Nate's · Bay Area shelf head-to-head
Local Hive and Nature Nate's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nature Nate's carries more Brand PowerLocal Hive is in more Bay Area grocersNature Nate's fields the deeper lineupNature Nate's sits further up the premium end
Local Hive
Nature Nate's
37
brand power
42
13
products
24
2
categories
3
14
grocers
9
79.7¢
price per oz
99.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Nature Nate's
Distribution · 30% of score58·38
carried in 14 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Local Hive · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Nature Nate's
