Local Hive vs Now Designs · Bay Area shelf head-to-head
Local Hive and Now Designs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineup
Local Hive
Now Designs
37
brand power
23
13
products
3
2
categories
1
14
grocers
1
$11.88
avg price
$35.16
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Now Designs
Distribution · 30% of score58·4
N
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
only Now Designs
no top category Local Hive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Now Designs