Local Hive vs Really Raw Honey · Bay Area shelf head-to-head
Local Hive and Really Raw Honey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Local Hive carries more Brand PowerLocal Hive is in more Bay Area grocersLocal Hive fields the deeper lineupReally Raw Honey sits further up the premium end
Local Hive
Really Raw Honey
37
brand power
14
13
products
2
2
categories
1
14
grocers
4
79.7¢
price per oz
$1.65
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Local Hive▭ Really Raw Honey
Distribution · 30% of score58·17
R
carried in 14 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Local Hive
only Really Raw Honey
no top category Local Hive doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Local Hive · Really Raw Honey
