Lorina vs Izze · Bay Area shelf head-to-head
Lorina and Izze, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Izze carries more Brand PowerIzze is in more Bay Area grocersIzze fields the deeper lineupLorina sits further up the premium end
Lorina
Izze
30
brand power
36
10
products
16
2
categories
1
10
grocers
13
29.5¢
price per fl oz
20.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lorina▭ Izze
Distribution · 30% of score42·54
L
carried in 10 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score57·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
only Izze
no top category Lorina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lorina · 4
only Izze · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lorina · Izze
