Lorina vs Tartly · Bay Area shelf head-to-head
Lorina and Tartly, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lorina carries more Brand PowerLorina is in more Bay Area grocersLorina fields the deeper lineup
Lorina
Tartly
30
brand power
9
10
products
2
2
categories
1
10
grocers
1
$7.65
avg price
$2.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lorina▭ Tartly
Distribution · 30% of score42·4
L
T
carried in 10 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score57·15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lorina
only Tartly
no top category Lorina doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lorina · Tartly
