Los Roast vs Rio Luna · Bay Area shelf head-to-head
Los Roast and Rio Luna, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Roast carries more Brand PowerLos Roast is in more Bay Area grocersLos Roast fields the deeper lineup
Los Roast
Rio Luna
27
brand power
16
6
products
3
3
categories
1
3
subcategories
2
7
grocers
3
54.0¢
price per oz
71.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Roast▭ Rio Luna
Distribution · 30% of score29·13
R
carried in 7 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rio Luna
no top category Los Roast doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rio Luna · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Roast · Rio Luna
