Los Roast vs Zia Hatch Chile Company · Bay Area shelf head-to-head
Los Roast and Zia Hatch Chile Company, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Los Roast carries more Brand PowerLos Roast is in more Bay Area grocersLos Roast fields the deeper lineup
Los Roast
Zia Hatch Chile Company
27
brand power
10
6
products
2
3
categories
1
7
grocers
1
$8.55
avg price
$7.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Los Roast▭ Zia Hatch Chile Company
Distribution · 30% of score29·4
Z
carried in 7 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Zia Hatch Chile Company
no top category Los Roast doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Los Roast · 7
only Zia Hatch Chile Company · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Los Roast · Zia Hatch Chile Company
