Lotte vs Tastykake · Bay Area shelf head-to-head
Lotte and Tastykake, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Tastykake carries more Brand PowerLotte is in more Bay Area grocersTastykake fields the deeper lineup
Lotte
Tastykake
23
brand power
37
7
products
14
3
categories
5
3
grocers
1
$5.24
avg price
$3.33
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lotte▭ Tastykake
Distribution · 30% of score13·4
L
T
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score44·69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lotte
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Lotte · 3
only Tastykake · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lotte · Tastykake
