Love Crunch vs Purely Elizabeth · Bay Area shelf head-to-head
Love Crunch and Purely Elizabeth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersPurely Elizabeth fields the deeper lineupPurely Elizabeth sits further up the premium end
Love Crunch
Purely Elizabeth
28
brand power
75
7
products
49
1
categories
5
13
grocers
20
61.4¢
price per oz
$1.03
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Love Crunch▭ Purely Elizabeth
Distribution · 30% of score54·83
L
carried in 13 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Love Crunch
no top category Purely Elizabeth doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Love Crunch · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Love Crunch · Purely Elizabeth
