Lu vs Mcvitie's · Bay Area shelf head-to-head
Lu and Mcvitie's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mcvitie's carries more Brand PowerMcvitie's is in more Bay Area grocersMcvitie's fields the deeper lineupLu sits further up the premium end
Lu
Mcvitie's
15
brand power
40
2
products
25
1
categories
2
2
subcategories
4
8
grocers
10
$1.21
price per oz
71.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lu▭ Mcvitie's
Distribution · 30% of score33·42
L
carried in 8 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lu
no top category Mcvitie's doesn’t also play in.
only Mcvitie's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lu · 2
only Mcvitie's · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lu · Mcvitie's