Lubriderm vs Shikai · Bay Area shelf head-to-head
Lubriderm and Shikai, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shikai carries more Brand PowerShikai is in more Bay Area grocersShikai fields the deeper lineupShikai sits further up the premium end
Lubriderm
Shikai
14
brand power
47
3
products
40
1
categories
5
1
subcategories
9
3
grocers
4
$16.28
avg price
$17.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lubriderm▭ Shikai
Distribution · 30% of score13·17
L
carried in 3 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lubriderm
no top category Shikai doesn’t also play in.
only Shikai
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lubriderm · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lubriderm · Shikai
