Luna vs Raw Rev · Bay Area shelf head-to-head
Luna and Raw Rev, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Luna carries more Brand PowerLuna is in more Bay Area grocersLuna fields the deeper lineupRaw Rev sits further up the premium end
Luna
Raw Rev
41
brand power
13
14
products
6
3
categories
2
12
grocers
3
$1.53
price per oz
$5.64
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Luna▭ Raw Rev
Distribution · 30% of score50·13
L
R
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score69·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Luna
only Raw Rev
no top category Luna doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Luna · Raw Rev
