Lye Cross Farm vs Babybel · Bay Area shelf head-to-head
Lye Cross Farm and Babybel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Babybel carries more Brand PowerBabybel is in more Bay Area grocersBabybel fields the deeper lineupLye Cross Farm sits further up the premium end
Lye Cross Farm
Babybel
10
brand power
43
3
products
15
1
categories
2
2
subcategories
4
1
grocers
15
$9.62
avg price
$9.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Lye Cross Farm▭ Babybel
Distribution · 30% of score4·63
L
carried in 1 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Lye Cross Farm
no top category Babybel doesn’t also play in.
only Babybel
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Lye Cross Farm · 0
no exclusive doors — everywhere Lye Cross Farm is, Babybel is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Lye Cross Farm · Babybel