M. Gilles Hervy vs Jacobsen Salt Co. · Bay Area shelf head-to-head
M. Gilles Hervy and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jacobsen Salt Co. carries more Brand PowerJacobsen Salt Co. is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
M. Gilles Hervy
Jacobsen Salt Co.
12
brand power
41
2
products
25
1
categories
5
1
subcategories
7
4
grocers
12
$2.17
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ M. Gilles Hervy▭ Jacobsen Salt Co.
Distribution · 30% of score17·50
M
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only M. Gilles Hervy
no top category Jacobsen Salt Co. doesn’t also play in.
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only M. Gilles Hervy · 0
no exclusive doors — everywhere M. Gilles Hervy is, Jacobsen Salt Co. is too.
only Jacobsen Salt Co. · 8
both sides measured by the same instruments on the same shelves · see each brand’s full page: M. Gilles Hervy · Jacobsen Salt Co.