Macdonalds vs Shady Maple Farms · Bay Area shelf head-to-head
Macdonalds and Shady Maple Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Shady Maple Farms carries more Brand PowerShady Maple Farms is in more Bay Area grocersShady Maple Farms fields the deeper lineupShady Maple Farms sits further up the premium end
Macdonalds
Shady Maple Farms
15
brand power
32
2
products
5
1
categories
2
6
grocers
13
$1.23
price per fl oz
$1.60
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Macdonalds▭ Shady Maple Farms
Distribution · 30% of score25·54
M
S
carried in 6 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score15·34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Macdonalds
no top category Shady Maple Farms doesn’t also play in.
only Shady Maple Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Macdonalds · 3
only Shady Maple Farms · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Macdonalds · Shady Maple Farms
