Mackays vs Smucker's · Bay Area shelf head-to-head
Mackays and Smucker's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Smucker's carries more Brand PowerSmucker's is in more Bay Area grocersSmucker's fields the deeper lineupMackays sits further up the premium end
Mackays
Smucker's
23
brand power
65
8
products
50
2
categories
3
3
subcategories
7
5
grocers
15
80.3¢
price per oz
49.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mackays▭ Smucker's
Distribution · 30% of score21·63
M
carried in 5 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mackays
only Smucker's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mackays · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mackays · Smucker's