Made In Nature vs Karen's Naturals · Bay Area shelf head-to-head
Made In Nature and Karen's Naturals, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Made In Nature carries more Brand PowerMade In Nature is in more Bay Area grocersMade In Nature fields the deeper lineupKaren's Naturals sits further up the premium end
Made In Nature
Karen's Naturals
43
brand power
34
15
products
10
2
categories
3
10
subcategories
8
16
grocers
4
$1.50
price per oz
$7.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Made In Nature▭ Karen's Naturals
Distribution · 30% of score67·17
carried in 16 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Made In Nature
only Karen's Naturals
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Made In Nature · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Made In Nature · Karen's Naturals
