Maestri vs Paolo Rovagnati · Bay Area shelf head-to-head
Maestri and Paolo Rovagnati, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineup
Maestri
Paolo Rovagnati
49
brand power
17
20
products
5
5
categories
2
13
subcategories
3
14
grocers
1
$11.67
avg price
$6.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maestri▭ Paolo Rovagnati
Distribution · 30% of score58·4
P
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paolo Rovagnati
no top category Maestri doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maestri · Paolo Rovagnati
