Maestri vs Smoking Goose · Bay Area shelf head-to-head
Maestri and Smoking Goose, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maestri carries more Brand PowerMaestri is in more Bay Area grocersMaestri fields the deeper lineup
Maestri
Smoking Goose
49
brand power
29
20
products
9
5
categories
4
13
subcategories
6
14
grocers
1
$11.67
avg price
$10.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maestri▭ Smoking Goose
Distribution · 30% of score58·4
S
carried in 14 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Smoking Goose
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maestri · Smoking Goose