Magic Spoon vs Special K Bar · Bay Area shelf head-to-head
Magic Spoon and Special K Bar, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Magic Spoon carries more Brand PowerMagic Spoon is in more Bay Area grocersMagic Spoon fields the deeper lineup
Magic Spoon
Special K Bar
49
brand power
13
22
products
2
5
categories
2
13
grocers
1
$11.21
avg price
$7.34
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Magic Spoon▭ Special K Bar
Distribution · 30% of score54·4
S
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Magic Spoon
only Special K Bar
no top category Magic Spoon doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Magic Spoon · Special K Bar