Mahatma vs Success · Bay Area shelf head-to-head
Mahatma and Success, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mahatma carries more Brand PowerMahatma is in more Bay Area grocersMahatma fields the deeper lineup
Mahatma
Success
35
brand power
7
13
products
2
3
categories
2
6
subcategories
2
9
grocers
4
23.9¢
price per oz
7.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mahatma▭ Success
Distribution · 30% of score38·17
S
carried in 9 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score66·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mahatma
only Success
no top category Mahatma doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Mahatma · 5
only Success · 0
no exclusive doors — everywhere Success is, Mahatma is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mahatma · Success