Maisie Jane's vs Octonuts · Bay Area shelf head-to-head
Maisie Jane's and Octonuts, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maisie Jane's carries more Brand PowerMaisie Jane's fields the deeper lineupMaisie Jane's sits further up the premium end
Maisie Jane's
Octonuts
43
brand power
25
24
products
9
4
categories
2
9
subcategories
4
6
grocers
6
$1.51
price per oz
87.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maisie Jane's▭ Octonuts
Distribution · 30% of score25·25
O
carried in 6 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score86
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Nuts12 vs 5 SKUs
1% of shelf
only Maisie Jane's
only Octonuts
no top category Maisie Jane's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Maisie Jane's · 4
only Octonuts · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maisie Jane's · Octonuts
