Majama vs Häagen-dazs · Bay Area shelf head-to-head
Majama and Häagen-dazs, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Häagen-dazs carries more Brand PowerHäagen-dazs is in more Bay Area grocersHäagen-dazs fields the deeper lineupMajama sits further up the premium end
Majama
Häagen-dazs
24
brand power
49
7
products
85
3
categories
2
4
subcategories
5
4
grocers
12
70.6¢
price per fl oz
64.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Majama▭ Häagen-dazs
Distribution · 30% of score17·50
M
carried in 4 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Desserts1 vs 5 SKUs
M
1% of shelf
only Majama
only Häagen-dazs
no top category Majama doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Majama · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Majama · Häagen-dazs
