Makoto vs Sunny Fine Foods · Bay Area shelf head-to-head
Makoto and Sunny Fine Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunny Fine Foods carries more Brand PowerSunny Fine Foods is in more Bay Area grocersSunny Fine Foods fields the deeper lineup
Makoto
Sunny Fine Foods
13
brand power
32
2
products
7
2
categories
4
2
subcategories
6
2
grocers
6
$5.32
avg price
$8.48
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Makoto▭ Sunny Fine Foods
Distribution · 30% of score8·25
M
carried in 2 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Makoto
no top category Sunny Fine Foods doesn’t also play in.
only Sunny Fine Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Makoto · 1
only Sunny Fine Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Makoto · Sunny Fine Foods