Maldon vs Jacobsen Salt Co. · Bay Area shelf head-to-head
Maldon and Jacobsen Salt Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon is in more Bay Area grocersJacobsen Salt Co. fields the deeper lineupJacobsen Salt Co. sits further up the premium end
Maldon
Jacobsen Salt Co.
40
brand power
41
5
products
25
1
categories
5
1
subcategories
7
19
grocers
12
$1.35
price per oz
$4.00
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maldon▭ Jacobsen Salt Co.
Distribution · 30% of score79·50
carried in 19 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maldon
no top category Jacobsen Salt Co. doesn’t also play in.
only Jacobsen Salt Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Maldon · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maldon · Jacobsen Salt Co.
