Maldon vs Natierra · Bay Area shelf head-to-head
Maldon and Natierra, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Maldon carries more Brand PowerMaldon is in more Bay Area grocersNatierra fields the deeper lineupNatierra sits further up the premium end
Maldon
Natierra
40
brand power
21
5
products
11
1
categories
4
1
subcategories
6
19
grocers
5
$1.35
price per oz
$3.61
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Maldon▭ Natierra
Distribution · 30% of score79·21
N
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score34·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Maldon
no top category Natierra doesn’t also play in.
only Natierra
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Maldon · Natierra